The Psychological and Medical Effects of Plastic Surgery Term Paper

The Psychological and Medical Effects of Plastic Surgery - Term Paper Example In light of our culture that overly deifies skinny and C-cup breasted women, people who are not satisfied with their appearance reckon that undergoing plastic surgery will do miracles for their popularity or boost their self-esteem. To some degree, this may be a rational expectation considering the studies conducted on patients who have availed of cosmetic procedures. These studies show that most patients posted positive feedback on the procedure and are pleased with the outcome as their self-worth have been significantly enhanced. These patients assert that plastic surgery has helped them overcome distress and shyness and improved the quality of their lives. (Castle, Honigman & Phillips) However, despite these optimistic results, people should not be misled to believe that cosmetic surgery is the magic potion for their problems. Specialists noted that some customers have unrealistic expectations of cosmetic procedures because of what they see on television, hear from friends and dishonest doctors. Such behavior is said to result in great dissatisfaction and may lead to depression, adjustment problems, family problems and anger towards surgeon. There have also been studies linking dissatisfaction with plastic surgery to suicide but this is still subject to further assessment since findings are not conclusive. (Dittmann) Medical Effects Although cosmetic procedures are deemed generally safe, some surgeons assert that a number of patients are not aware or tend to disregard the possible medical effects of plastic surgery. These people fail to perceive that plastic surgery is indeed a form of surgery that has medical implications. For instance, a cosmetic procedure may cause rupturing and permanent scarring. Aside from these, there may also be a need for periodic operations to replace or remove the implanted device. In addition, specifically for those who wish to undergo breast implants, there may be potential interference with breastfeeding and mammography that may delay cancer diagnosis. (Boodman)  Ã‚  

Air Solutions Case Study Example | Topics and Well Written Essays - 1250 words

Air Solutions - Case Study Example We offer specialist capabilities and product ranges to meet the specification of complete air systems installation and pipeworking as well as for hydraulic systems, vacuum pumps and ancillary equipment.2 Keeping in sync with technology is of utmost importance to any industry, especially in the consumer industry. Air Solutions made major improvements in industrial air compressors within four years of its launch by the company in 1994.Similarly, in the case of HACU (Heavy duty air conditioning unit), the product was updated in 1996, eight years after its launch in 1996.This was accompanied by a massive advertising campaign. There were minor design changes in 1999, to improve the product. Thus, Air Solutions has been keen to match up to consumer preferences and update its products even before the standard ten-year operating life for which the product has been designed. The company believes in catering to well-informed consumers and spends on advertising campaigns about new product launches. A constant sales figures of 12000 units of IAC and HACU per annum prove the constant demand for these products. Providing timely and necessary service support also form a key deciding factor while a consumer researches and zeros in on the company to buy the product from. Consumer service, not only before or during the sale of the product, but also after sales service play a vital role in determining the reputation and sales volumes of the company's products. While supply of spares and post sales support can provide an additional business opportunity, it might be a drain on the reserves and logistics of the company. Typically, engineering, especially air conditioning companies introduce a product with an anticipated operating life of ten years. However, due to various market factors, these might sometimes be used for more than thirty years. Now, if the product is more than ten years old and has been replaced by a newer version, then there is little that a spares and support system can do to help the customer. Oftentimes, the cost of replacing the spares is a massive proportion of the cost of the product itself. In such a scenario, the customer might be advised to go in for a new product itself, instead of trying to repair the existing product. According to the leading website on air-conditioning, heaters and refrigerators, "Variable Frequency Drives Running on Bypass Can Waste 56 Percent or More Energy for Your Air Handling System. Despite the economic advantages and significant energy savings available by using AC variable frequency drives (VFDs) in HVAC applications, many building operators do not repair or replace drives when they fail since the motors can easily continue to run through a bypass contactor. While this is a great solution for short-term outages, continued operation in this mode quickly becomes a very expensive way to operate a fan."1 Strategy The strategy to make the most of the spares and sales support department would be to: (i) Strategically locate these warehouses Proposed Locations: Manchester, Birmingham, London, Singapore, Europe, U.S, Africa 1) at the site of production of IAC and HACU ie. one at Manchester and another at